After over a decade, UPcite has grown to provide a variety of different services to numerous global corporations, a selection of which are detailed below.
Long-term Marketing Manager role overseeing campaigns, events, website redesign and collateral creation since 2006.
ATLAS expatriate management
Created a industry white paper on expatriate assignment management and a completely revamped corporate brochure with accompanying promotional materials. The pertinent messages were then translated into a series of adverts for press and event promotion.
Business Architects International
Initially a product positioning & territorial launch assignment, the role expanded quickly into that of overall marketing director for all products and territories.
Sopra Group
After Sopra Group acquired Business Architects International, we continued our extensive enterprise-wide marketing and product strategy including territorial expansion across Europe.
Created a series of industry white papers on critical market issues and sector developments to promote eClerx capabilities and expertise across the value chain. These were then morphed into blog entries and other press uses.
Thompson Reuters
Short assignments creating collateral for their eXimius portfolio management product as launched workdwide.
This assignment helped get their business off the ground
by strategically positioning the company and its services against
researched market problems & market competition.
The output from the process resulted in launch website content,
corporate brochure, etc.